Interview with Margarita Postolova: Innovation, Marketing, and Leadership
We have created a platform for millennial women working in the industry who are ready to share their success stories. We launched a series of interviews to highlight their inspiring experiences and achievements, focusing on women who are transforming the world around them. In this edition, we spoke with Margarita Postolova, Founder and CEO at Potens Consulting.
Can you tell us more about the company where you are working and its objective?
We are a forward-thinking consulting company. Making strong connections with our community with insightful content to share with the world. Potens provides a range of services to help you cut through the noise and connect with your target clients. This includes: content strategy, content creation, social media management, web design, personalised email campaigns, PR and event marketing to elevate your brand and so much more. Potens mission is to make marketing accessible and equip innovators like us achieve the new possible. Potens is here to help you overcome obstacles of all sizes. We understand the challenges startups and businesses face and are dedicated to provide affordable marketing solutions.
What challenges have you faced as a millennial woman working in your industry, and how have you overcome them?
Gaining Credibility in a Competitive Space: Being a young woman in a leadership role often meant having to prove my expertise and earn respect, especially in a field dominated by seasoned professionals. How I Overcame It: I focused on delivering measurable results and letting my work speak for itself. Building a portfolio of successful projects, staying updated with industry trends, and consistently exceeding client expectations helped establish my credibility.
What competencies or skills do you believe are most valuable for millennial women in the workplace, and why?
Here are the key skills I believe are essential: Adaptability, Communication Skills, Digital Savviness, Leadership and Collaboration, Negotiation and Assertiveness, Networking and Relationship-Building,
Why These Skills Matter: In a competitive and evolving workplace, these competencies empower millennial women to: Break through traditional barriers, Lead with authenticity and impact, Balance their unique perspectives with strategic thinking.
How can millennial women continue to develop and refine their skills in the industry?
Millennial women can continue to develop and refine their skills by actively seeking mentorship and networking opportunities with industry leaders, as learning from experienced professionals can provide valuable insights, career guidance, and potential growth opportunities.
How do you think millennial women bring a unique perspective to the industry compared to previous generations?
Millennial women bring a unique perspective to the industry through their adaptability, tech-savviness, and emphasis on inclusivity and work-life balance. Unlike previous generations, they prioritize purpose-driven work, value collaboration over hierarchy, and leverage digital tools to drive innovation. Their ability to integrate social responsibility with business strategy also sets them apart, making them key drivers of modern industry evolution.
How do you see the role of mentorship and support networks playing a part in the advancement and success of millennial women in the workplace?
Mentorship and support networks are essential for millennial women in the workplace, providing guidance, confidence, and opportunities for career growth. Mentors offer valuable insights, helping women navigate challenges, develop leadership skills, and expand their professional networks. Support networks create a sense of community, fostering collaboration, knowledge-sharing, and access to resources that can accelerate career progression. Together, they empower women to break barriers, advocate for themselves, and thrive in their industries.
The Series of interviews are part of the project EMPOWERING – Empowering M-Women in Industry which focuses on millennial women (born between 1980 and 1995) working in manufacturing industries, aiming to support their professional education, skill development, and career advancement. The mission extends beyond individual empowerment to fostering European collaboration and networking, which are essential for success in today’s world.
Margarita Postolova,
Founder and CEO at Potens Consulting
